AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Bulgaria: Q3 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Bulgaria during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, the beauty retail sector on iOS in Bulgaria showcased varied performance trends among the top apps. Based on data from Sensor Tower, we examine these trends for the leading applications in this category.
Mein dm from dm-drogerie markt GmbH + Co. KG saw a steady flow in weekly downloads, with numbers peaking at around 2.1K in late August. Active users showed a gradual increase, reaching approximately 73.7K by the end of August.
Notino: profumi e cosmetici experienced a significant surge in downloads towards the end of September, hitting nearly 2K. The app's active user base expanded steadily, culminating at about 27K.
DOUGLAS.BG maintained a stable download rate, with a notable rise to 1.3K in early September. The active user count increased to approximately 37.2K during the same period.
MAKEUP - Beauty without limits showed a moderate increase in downloads, peaking at 166 in the last week of September. Active users consistently grew, reaching nearly 1.6K by quarter's end.
Elena Art Nails had a more subdued performance in downloads, with a slight decline in numbers, ending the quarter at 87.
These insights provide a snapshot of the beauty retail app landscape in Bulgaria. For more detailed analytics, explore further on Sensor Tower.
